Case study
Georgia Power House
Civic & Economic Development
How Do You Pick a Location for Families Who Don't Get to Pick Their Circumstances?
Retail, demographic, and site-comparison intelligence helped a nonprofit family house evaluate locations on what actually matters to the families it serves.
Problem
What Was at Stake?
Georgia Power House provides free, extended-stay lodging for families with a loved one in long-term medical care nearby. Every location decision carries weight that a typical retail or commercial site pick doesn't: families arriving under stress need to be close to daily essentials, groceries, pharmacies, transit, without adding another burden to an already difficult stretch of their lives.
The organization was weighing multiple candidate properties for a new or expanded house, but had no consistent way to compare them. Site visits and word-of-mouth gave a feel for a neighborhood, not a clear picture of who lived nearby, what services were already within reach, and where gaps would leave guest families driving further than they should have to.
MapZot.AI work
How the Decision Was Modeled
Outcome
What Became Clearer?
Cost of being wrong
When Location Becomes a Burden
A wrong site means guests travel farther for essentials, occupancy drops, and the location is harder to defend to donors and the board
The goal was not more data. The goal was a cleaner decision before capital, lease commitments, buildout time, and leadership attention were locked in.
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