Assess Chain Dominance Across Regions
Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior by region. Break down differences between chains and boost market share in local markets.
Enhance Demand Forecasting
Use real-time foot traffic data to improve demand forecasting accuracy across categories and stores. Combine True Trade Area analysis with demographic data to plan inventory, determine in-store demand, and maintain market share.
Maximize Reach by Understanding the Shopper Journey
Gain visibility into the complete shopper journey, including visits to competing chains and different services. Optimize product placement, enhance in-store marketing, and strengthen brand sponsorships.
Identify Ideal Stores for New Product Launches
Leverage audience insights to find stores whose demographics align with your target audience for new product launches. Partner with the right retailers to execute successful campaigns and reach additional market segments.
Doing Data Right
Unmatched Data Precision
We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.
Commitment to Privacy
Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.
Personalized Customer Support
A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.
Effortless Data Integration
Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.
Proven Customer Trust
Thousands of customers across diverse industries rely on our insights for their data-driven decisions.
FAQs
Recent Publications

How MapZot Data and AI Can be Leveraged to Forecast Wine Sales and Other D2C Sales.
The direct-to-consumer (D2C) market in the U.S. has seen a massive shift over the past few years, especially for industries like wine, beverages, and premium lifestyle products. With consumers now more comfortable purchasing directly from brands online, understanding sales trends, forecasting demand, and optimizing distribution have become more data-driven than ever.
Read more →
22nd Oct 2025

A Quiet CPG Growth Signal Hiding in Plain Sight
In CPG, the loudest growth stories usually come from flashy categories such as functional beverages, protein snacks, or beauty hybrids. But some of the strongest signals don’t shout. They whisper. One of those signals is adult diapers and in Metro Atlanta, the data is telling a story most brands aren’t paying attention to yet.
At MapZot.AI, we analyzed consumer movement, retail visitation patterns, and category-level spending behavior across the Metro Atlanta region. What we found wasn’t a niche trend, it was a structural demand shift hiding in plain sight.
Read more →
8th Feb 2026

How HallPass Is Using Checkout Lane Placement to Disrupt the Candy Aisle
The candy aisle has remained remarkably unchanged for decades.
Walk into almost any major retailer, and the formula is familiar: legacy brands dominate the shelves, while smaller challengers compete for limited visibility. But the most valuable real estate for a candy brand may not always be in the candy aisle at all.
It may be at checkout.
That is where HallPass could have an opportunity to rethink how consumers discover and purchase candy. The new better-for-you confectionery brand has just launched nationwide at Walmart, introducing three products—Peanut Cups, Peanut Creme Crispy Wafers, and Chocolatey Candy Pieces—each with 70 calories and 1 gram of sugar per serving.
But HallPass' potential disruption goes beyond creating a lower-calorie alternative.
It raises a much bigger retail question:
What happens when a product traditionally associated with one aisle begins winning customers somewhere else entirely?
Read more →
4th Sep 2026



























