Leverage Data to Understand Your Shoppers, Retailers, and Market Trends

With international tariffs driving up import costs on spirits and alcoholic beverages, bar owners, beverage brands, and hospitality businesses are facing mounting pressure. Price hikes, supply chain disruptions, and potential job losses are becoming very real threats. But while the landscape is shifting, those who pivot strategically using data and insight can stay ahead of the curve.

In the ever-evolving landscape of beauty retail, two giants consistently dominate the conversation: Sephora and Ulta Beauty. As consumer preferences shift and digital and physical experiences continue to blur, understanding how foot traffic trends are impacting these beauty powerhouses has never been more crucial. With both brands expanding their physical footprints, forming strategic partnerships, and refining their in-store experiences, the competition is no longer just about product variety—it's about where consumers choose to shop, why they go there, and how often they return. In this blog, we dive into the latest data and trends shaping in-store visits for Sephora and Ulta Beauty, uncovering what these shifts mean for the future of beauty retail.

In the fast-paced world of Consumer Packaged Goods (CPG), success isn’t just about creating great products, it’s about placing them in the right stores, at the right time, for the right customers. With rising competition and ever-changing consumer behavior, relying on gut feelings or outdated reports won’t cut it anymore.This is where AI-powered analytics like those offered by MapZot.AI come into play, helping brands and retailers make smarter, faster, and data-backed decisions.