Boost Foot Traffic and Engagement at Your Venue

Leverage MapZot’s Location Analytics to Increase Visits, Secure Sponsors, and Evaluate Event Success.

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Increase Event Attendance Through Effective Targeting

Identify and understand your target audience through detailed demographic and psychographic analysis, including income, age, lifestyle, and spending habits. Tailor your marketing efforts to effectively reach and engage potential attendees.

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Gain a Competitive Edge

Evaluate your market position by analyzing trade area overlap, visitation trends, and ranking against competitors. Understand your customers' behavior, including their other entertainment choices, to refine your marketing strategies.

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Choose Prime Locations for Expansion

Identify optimal sites for expansion by matching demographic and psychographic data of specific areas to your target audience. Utilize MapZot’s site selection report to score potential venues based on trade area size, demographic alignment, cannibalization risk, and competition density.

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Enhance Advertising Effectiveness

Track visitor travel routes, zip code origins, and online search interests to fine-tune your digital and offline advertising efforts. Use insights from customer journeys to strategically place ads and maintain high visibility in your customers' daily activities.

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Assess Local Economic Contributions

Leverage MapZot’s True Trade Area analysis to understand visitor origins, stays, and their activities before and after visiting your venue. Compare visitation patterns to nearby businesses over time to demonstrate your venue’s impact on local economic growth.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Recent Publications
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Walt Disney World Travel Behavior Demographics 2025
Entertainment
Walt Disney World continues to attract a diverse group of visitors in 2025, serving as a beloved destination for families, young adults, and international travelers alike. Interestingly, recent data reveals that only about 36.7% of visitors come from households with children under 18, highlighting that many adults and young adults without kids are a significant share of the park’s guest demographic. The racial composition shows a majority of white visitors, followed by Black/African Americans as the second largest group, with Hispanic and Pacific Islander representation being smaller than expected based on population distributions. In terms of income, the largest group of visitors falls within an annual household income of $35,000 to $50,000, suggesting that Disney World remains accessible for middle-income families. However, visitors from households earning over $125,000 are less frequent despite their greater spending power.

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27th Aug 2025
blog
How Chobani is Winning the Yogurt Market in Major Grocery Stores
CPG
Consumer Packaged Goods (CPG) thrive on availability, assortment, and audience. In refrigerated staples like yogurt, those three levers decide who wins the shelf and the shopper. Chobani now far beyond “just Greek yogurt” is a playbook brand, constant product innovation (Flip, high-protein cups, drinkables, creamers) + ubiquitous distribution across big-box and grocery.

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1st Sep 2025
blog
The 2.7% Grocery Shrinkage Problem and How MapZot.AI Fixes It
Grocery
Grocery retailers operate on razor-thin margins, making every percentage point critical. Yet, shrinkage losses from theft, spoilage, or inefficiencies chips away nearly 2.7% of sales annually, turning small leaks into major profitability gaps. In this blog, we explore the true scale of the problem.

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5th Sep 2025

Ready to Grow Your Business with MapZot.AI?

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