Optimize Brokerage Success with Foot Traffic Data

The direct-to-consumer (D2C) market in the U.S. has seen a massive shift over the past few years, especially for industries like wine, beverages, and premium lifestyle products. With consumers now more comfortable purchasing directly from brands online, understanding sales trends, forecasting demand, and optimizing distribution have become more data-driven than ever.

For high-growth players in the quick-serve beverage space, staying ahead means more than just opening new stores, it’s about keeping existing ones humming. Dutch Bros (NYSE: BROS) delivered just that in Q3 2025, sparking investor enthusiasm and giving the brand a fresh burst of momentum. In this blog brought to you by MapZot.AI we’ll unpack the key takeaways from the quarter, what’s driving the performance, and what it all means for the brand’s future trajectory.

Veterans Day has become one of the most impactful moments of the year for full-service restaurants across the United States. As brands roll out heartfelt offers to honor service members, foot traffic patterns shift dramatically turning November 11th into a powerful blend of purpose and performance. Using MapZot.AI’s location-intelligence insights, we analyzed how diners moved, when traffic surged, and which restaurant chains benefitted the most from this annual tradition of appreciation.