Boost Your Region’s Economic Growth

Discover how location intelligence can help you attract the right businesses, enhance event ROI, and drive tourism revenue.

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Attract and Engage High-Performing Retailers

Discover hidden growth opportunities by analyzing cross-shopping behavior. Understand your customers' complete shopping journey, including their favorite stores and destinations. Identify overlapping audiences to pinpoint new markets and tailor your offerings accordingly.

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Optimize Public Spaces and Infrastructure

Harness visitation and visitor journey data to assess the performance of public assets like parks and open spaces and their impact on nearby businesses. Benchmark these assets against similar areas to uncover investment opportunities and optimize long-term infrastructure development.

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Refine Marketing Strategies

Utilize True Trade Area and Visitors By Origin data to pinpoint the home locations and zip codes of visitors to any location. Enhance promotional targeting to reach the right audience, boost attendance at public events, and demonstrate the ROI of marketing efforts.

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Identify and Capture Economic Opportunities

Identify where residents and visitors shop outside the city or district boundaries using Leakage Reports. Monitor visit trends to pinpoint retail categories contributing to leakage, estimate sales tax revenue loss, and make informed strategic decisions to meet demand.

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Optimize Budgeting & Planning

Correlate foot traffic with sales using near real-time data. Improve forecasts of sales tax revenue potential, identify key businesses driving the local economy, and optimize budgets and public resource allocation.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Recent Publications
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Walt Disney World Travel Behavior Demographics 2025
Entertainment
Walt Disney World continues to attract a diverse group of visitors in 2025, serving as a beloved destination for families, young adults, and international travelers alike. Interestingly, recent data reveals that only about 36.7% of visitors come from households with children under 18, highlighting that many adults and young adults without kids are a significant share of the park’s guest demographic. The racial composition shows a majority of white visitors, followed by Black/African Americans as the second largest group, with Hispanic and Pacific Islander representation being smaller than expected based on population distributions. In terms of income, the largest group of visitors falls within an annual household income of $35,000 to $50,000, suggesting that Disney World remains accessible for middle-income families. However, visitors from households earning over $125,000 are less frequent despite their greater spending power.

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27th Aug 2025
blog
How Chobani is Winning the Yogurt Market in Major Grocery Stores
CPG
Consumer Packaged Goods (CPG) thrive on availability, assortment, and audience. In refrigerated staples like yogurt, those three levers decide who wins the shelf and the shopper. Chobani now far beyond “just Greek yogurt” is a playbook brand, constant product innovation (Flip, high-protein cups, drinkables, creamers) + ubiquitous distribution across big-box and grocery.

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1st Sep 2025
blog
The 2.7% Grocery Shrinkage Problem and How MapZot.AI Fixes It
Grocery
Grocery retailers operate on razor-thin margins, making every percentage point critical. Yet, shrinkage losses from theft, spoilage, or inefficiencies chips away nearly 2.7% of sales annually, turning small leaks into major profitability gaps. In this blog, we explore the true scale of the problem.

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5th Sep 2025

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