Retail

Halloween falls on a Saturday this year, and the calendar is only part of the story. American shoppers are on track to spend a record amount on candy, costumes and decorations, but they are doing it differently: starting earlier, hunting for value and splitting their trips among a wider mix of stores than ever before.With the holiday just three days away, we looked at the latest industry data to answer a simple question for retailers, brands and landlords: which stores are drawing the biggest Halloween crowds in 2026, and why?