Walt Disney World Travel Behavior Demographics 2025

Walt Disney World continues to attract a diverse group of visitors in 2025, serving as a beloved destination for families, young adults, and international travelers alike. Interestingly, recent data reveals that only about 36.7% of visitors come from households with children under 18, highlighting that many adults and young adults without kids are a significant share of the park’s guest demographic. The racial composition shows a majority of white visitors, followed by Black/African Americans as the second largest group, with Hispanic and Pacific Islander representation being smaller than expected based on population distributions. In terms of income, the largest group of visitors falls within an annual household income of $35,000 to $50,000, suggesting that Disney World remains accessible for middle-income families. However, visitors from households earning over $125,000 are less frequent despite their greater spending power.