The Challenge
Naperville city leaders discovered that local residents were spending millions of dollars annually in neighboring Aurora instead of supporting businesses within their own community. This “retail leakage” represented a significant loss of tax revenue and economic growth potential.
However, without accurate data, it was nearly impossible to quantify the leakage or pinpoint which sectors were most affected—making targeted intervention difficult.
MapZot.AI Solution
Using MapZot.AI’s advanced Retail Leakage and Tenant Recruitment Analytics, Naperville gained a clear view of where and how much revenue was being lost. The platform identified high-leakage categories and visualized spending patterns across city boundaries, giving decision-makers actionable insights to attract the right mix of retailers.
Key Insights
Fuels & Convenience: $4.6M annual leakage to Aurora (18%)
Automotive Services: $4.4M lost in car-related spending (18%)
Apparel Shopping: $3.5M in clothing purchases diverted (14%)
Department Stores: $2.9M lost in general merchandise (12%)
Impact
Through detailed leakage analysis, Naperville identified over $25 million in annual retail spending leaving the city. Armed with these insights, local leaders could now craft data-driven strategies to reclaim lost revenue, strengthen local business ecosystems, and drive smarter tenant recruitment.