The Challenge
The city had committed to major redevelopment projects including a $38 million mixed-use development, a $13 million municipal complex, and several new community amenities like a park and amphitheater. But city planners and investors needed solid proof that these efforts would deliver measurable returns by attracting visitors, residents, and businesses beyond the immediate ZIP code.
Solution
MapZot.AI used advanced visitor analytics to measure regional draw and validate real-world outcomes. By analyzing mobility patterns and visitor origin data, the platform was able to quantify how far visitors were traveling, identify regional engagement trends, and showcase the economic ripple effect of the city’s investments.
Key Insights
53%+ of visitors came from outside the core ZIP code — confirming strong regional appeal.
Visitor Data Breakdown:
- Cobb County: 41.5%
- Paulding County: 13.2%
- Douglas County: 2.7%
- Atlanta Metro inflow: measurable (0.8%)
These insights provided an evidence-based view of success that traditional surveys or manual counts could never deliver.
The Outcome
Concrete data validated the city’s revitalization strategy supporting new apartment leasing, retail tenant recruitment, and future grant proposals. MapZot.AI’s analysis proved that downtown Powder Springs wasn’t just rebuilding, it was thriving, attracting visitors and investors with measurable regional impact.
Impact: Data turned community investment into undeniable proof of growth.